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7Pro Toothpaste

7Pro Toothpaste

Coffee stains don’t care how careful you are. PAP + purple pigment erase them anyway — zero peroxide, zero zing.

✓ Purple cancels yellow on contact ✓ PAP whitening — no sensitivity ✓ 7 probiotics for all-day fresh breath

231 smiles upgraded this week

🛡 60-Day Smile Guarantee  •  🚚 Ships in 24h  •  Free U.S. shipping $50+

7Pro Toothpaste

Regular price $29.99
Regular price $29.99 Sale price $49.99
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PAP+whitening actives
7probiotic strains
0%peroxide
60-daysmile guarantee
Bright confident smile

Let’s be honest

Your smile keeps receipts. Every coffee. Every glass of red.

You’ve seen the fixes: strips that set your teeth on fire, trays you wear like a punishment, whitening pastes that scratch more than they whiten.

So you quit — and yellow wins by default. Not anymore.

Why everything you’ve tried didn’t stick

1

Peroxide nukes your nerves

Most whitening runs on peroxide — and peroxide runs on pain. That zing by day 3 is why the strips are still in your drawer.

2

It bleaches and bails

Bleach does nothing for your breath or the bacteria that re-stain your teeth. You whiten, it fades, you’re back where you started.

Purple color-correcting gel

Fix #1 — the color part

Purple doesn’t hide yellow. It cancels it.

Same color-wheel trick makeup artists use: purple sits opposite yellow, so the pigment visually neutralizes stains from the first brush.

Then PAP — the peroxide-free whitening active — gets to work on the stains themselves. Brighter in the mirror now, whiter for real week after week. Zero zing.

7 probiotic strains

Fix #2 — the fresh part

7 probiotic strains, because stains aren’t your only problem

Bad breath isn’t a mint shortage — it’s a bacteria imbalance. 7 Pro loads your brush with seven probiotic strains that support a balanced mouth, so fresh isn’t a 20-minute cover-up.

  • ✓ Supports oral balance where breath actually starts
  • ✓ Xylitol helps maintain healthy pH
  • ✓ Menthol locks in the long, cold finish

No trays. No strips. No new habit.

Purple gel on toothbrush
1. SwapReplace your regular paste. That’s the whole lifestyle change.
2. BrushTwo minutes, twice a day. Purple color-corrects on contact.
3. StackPAP compounds week over week while probiotics keep breath fresh.

Engineered like skincare. Works like whitening.

Enamel-safe peroxide-free formula

Enamel-safe by design

Hydrated silica lifts stains gently and protects enamel — strength without the scratch.

Fresh Passion flavor with menthol

Fresh Passion flavor

Passion fruit up front, long menthol chill after. You’ll actually look forward to brushing.

Fits straight into your routine

Fits the routine you have

No appointments, no kits, no UV lights. It lives on your counter and does the work twice a day.

7 Pro intense whitening toothpaste

Whiter in the mirror. Fresher in the room.

You have 60 days. Swap your paste, brush like normal, watch the mirror. Not convinced? Full refund — even on an empty tube.

Get 7 Pro →

Free U.S. shipping $50+ • ships in 24h • 60-day guarantee