
Two weeks
Same head, same lighting
The manufacturer's own trial photos. We would rather show you these than a percentage we cannot stand behind.
What this is: manufacturer photos from a two-week trial of 23 adults. Not placebo-controlled, and a small, short study. Not proof of regrowth, and we claim none. Appearance is affected by styling, lighting and parting. Results vary.
American vs Korean
Most of the aisle is built to clean hard.
This one is built to clean gently. That is a formulation difference you can read off the back of either bottle.
SLS or SLES — a big, fast, squeaky lather
Sulfate-free. Disodium laureth sulfosuccinate
Cleans hard, so lengths dry out and snap
Cleans gently, so wash day stops costing you length
Actives hidden in a trademarked complex
Seven peptides, named on the carton
Silicone slip that washes off by day two
Silk and keratin in the fibre, not on it
Scalp is an afterthought
Scalp first. Salicylic acid and heartleaf
A supplement instead: $2.93 a day, forever
About $1.23 a wash. Stop any time — it is a shampoo
Compared to the sulfate-based shampoos that make up most of the mass-market aisle, not to any specific brand. Check the second ingredient on your own label. Supplement cost based on a widely sold hair supplement at $88 a month.
Why it happens
A squeaky scalp feels like proof.
So the category leans on harsh clarifying surfactants and calls it a deep clean. Then the hair dries out — and dry hair breaks.
Which is how the bottle bought to help ends up adding to what you find in the brush. Read the reviews under almost any anti-thinning shampoo and the same three words keep surfacing: it dried out.
How it works
Clean the scalp. Keep the fibre.
Cleanse without the strip
Sulfate-free base. Lifts oil and buildup without the squeak that leaves lengths brittle.
Silk and keratin
Hydrolyzed silk, keratin and collagen reinforce the fibre. Stronger fibre, less breakage.
Comfort at the root
Salicylic acid clears buildup. Heartleaf and copper tripeptide leave the scalp calm, not tight.
This is a shampoo. It will not regrow hair.
No shampoo will, and any bottle that says otherwise is selling you something it cannot deliver. This one washes without stripping, strengthens the fibre, and leaves your scalp comfortable. That is the whole claim.
Nothing hidden
Seven peptides. Listed by name.
Most brands bundle their actives into a trademarked complex you cannot check. Ours are on the panel, individually.
Synthetic-human peptides
Exactly as they appear on the carton.
- 01sh-Polypeptide-11
- 02sh-Oligopeptide-1
- 03sh-Oligopeptide-2
- 04sh-Polypeptide-3
- 05sh-Polypeptide-4
- 06sh-Polypeptide-22
- 07sh-Polypeptide-9
- +Hydrolyzed silk
Also on the panel: nettle, heartleaf, hydrolyzed collagen and keratin, copper tripeptide-1, ginseng root, white mulberry bark, panthenol, salicylic acid, urea, menthol. Contains fragrance and menthol.
What you are buying
Korean scalp care, made plainly
Made in Incheon
Formulated and filled in South Korea, where scalp-first haircare has been the default for a decade.
Two steps, already in your day
Shampoo, then treatment. Nothing to swallow, no extra ten minutes. You already wash your hair.
You will know at the rinse
Hair that combs through wet is hair that is not about to snap on the way to dry.
The routine
Three minutes. Same shower.
Wet thoroughly, lukewarm
A properly soaked scalp needs far less shampoo.
Lather at the scalp, 60 seconds
Fingertips, not nails. The lengths clean themselves as it rinses.
Treatment, mid-length to ends
Keep it off the scalp. Leave a minute, rinse cool.
Volume from the first wash
Without silicone weight, hair dries with its own body.
Shine that is the fibre
Silk sits in the strand, not on it — so it is still there on day three.
The slip test
If it combs through wet, it is not going to snap dry. That is the whole test.
What people say
★★★★★4.7 · 214 verified reviews"It rinses clean and my lengths still feel like hair afterwards. That is why I reordered."
"The comb goes straight through when it's wet. I hadn't realised how much breakage was happening right after a shower."
"Soft herbal scent, gone by the time my hair is dry. Nothing perfumey on my pillow."
"There's a brief cool tingle at the scalp. I like it — but if menthol bothers you, know it's in there. It's on the label."
"One pump is plenty on shoulder-length hair. The bottle is lasting far longer than I expected."
"Four stars only because I wish the pump locked for travel. No complaints about the shampoo."
Try it for 60 nights
Use the whole bottle. If your hair doesn't feel better coming out of the shower, we refund you — keep the empty.
Choose your bundle $36.99 shampoo · $62.99 with treatment · Free US shipping on bundles